SEO marketing has been among the top marketing initiatives in the past few years. Actually, a recent study shows that 61% of B2B marketers believe that SEO and organic traffic generate more leads for companies than any other marketing strategy. You can’t ignore such numbers. In fact, another similar study by BrightEdge revealed that SEO drives 1000% more traffic than organic social media. This is just crazy! In short, SEO is the mother of all marketing.
You see, Hubspt revealed that 87% of people today use a search engine, and out of those, 78% use it to search for products and services. If you can ensure that there is increased website traffic to your own site, then you increase the probability of lead generation and conversion. In fact, study shows that SEO leads have a 14.6% close rate, whereas outbound leads only have a 1.7% close rate. Looking at the numbers, it just shows that the more people can get to your website, the higher the chances of them becoming your clients.
Even as SEO continues to grow, there are a number of trends that have been coming up and dominating the SEO landscape as days go by. This article will be highlighting a number of this trends that are guiding the steps of marketers.
EEAT: The push for originality
Have you ever wondered why some websites rank higher than others despite having similar content? It all lies in E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness. In short, Google wants to establish that you are the real deal. In order to stand out, brands and content writers have to prioritize originality by using original research and leveraging experience.
So, how do you show that you are the real deal? You can start by writing the author bio to showcase your qualifications. On top of that, you can add case studies, links to credible sources and client testimonials. And if you are able to get your hands on reviews – Google loves them.
Now, partnering with a trusted link-building or digital marketing agency might be the distinction between you and other websites. These agencies engage experts who are qualified in E-E-A-T principles to help you improve your rankings and drive organic traffic. If you are not sure about what Google might need from your content, then partnering with these companies is your best bet.
But what is the key takeaway? Be as real and authentic as possible. Provide so much value that your audience and Google will not have an option but to reward you with high rankings.
Optimization for voice search
“Hey Google, what are the best SEO tactics for my business?” Does that statement sound familiar? If not, then you are really missing out on one of the key trends: voice search. More and more people are turning towards voice searches, changing the way people search for information across the internet. A recent study by DataReportal revealed that 30% of internet users globally (ages 16-64) use voice assistants every week. Another report by Vixen Labs established that 28% of UK and US consumers use voice assistants on a daily basis.
Now looking at these numbers, you can be sure that within the next few years, more than half of all internet searches will be through voice commands. Another report by Backlinko shows that high-ranking sites tend to rank best in voice searches.
For you to have maximum benefit from this trend, you need to focus on conversational keywords. Phrases that people can actually speak out loud. For example, “How can I increase traffic to my website?” or “ What can I do to rank higher on Google?” If you think in terms of such questions, then you can be sure to have a good opportunity in this trend.
Additionally, you need to structure your content in such a way that Google can pull answers from your site. Whether it calls for you to have clear headings or FAQ sections, whatever you do ensures that you are showing up in voice search results.
Leverage video content
It is true that people love videos. A short clip, whether it is a quick tutorial to something or a long review, will definitely grab the attention of people. Video platforms like YouTube, TikTok and Instagram have become vital search strategies. A study by eMarketer shows that American adults spend 3 hours and 50 minutes each day with digital videos. Interestingly, that is 55 minutes more than the average spend on TV.
For you to make the most out of video content, ensure that you create informative videos with the following:
- High quality
- Clear titles
- Clear descriptions
- Tags
- Captions
You can also include transcripts on your videos in order to help search engines index your content. Finally, to make the most out of these videos, you can host them on platforms like YouTube and embed them on your site. This can help both the videos and your site rank higher in search engines.
Wrapping up
2025 has started on a high note for content creators, with SEO numbers continually going up. It is, therefore, important that if you have not joined the bandwagon of various SEO trends, then you do so. SEO is continually evolving, and it takes a sharp person to keep up with the evolution. Otherwise, you will have a really hard time achieving success.